Interview with Chad Folkestad, SVP, Content & Entertainment Experience, Arizona Coyotes

In this episode, Don has a conversation with Chad Folkestad who shares his career path, event presentation philosophy, and talks candidly about storytelling and the creative process he utilizes to generate award-winning content. Listen as Chad illustrates his methods for creating an organic environment that relies heavily on spontaneity. They touch on a variety of topics including… keys to great storytelling, getting players to “buy in” to projects, tactics for generating content ideas, facilitating meaningful ideation sessions, getting ideas approved through leadership, and much more!