Interview with Sean Belgrade, NASCAR, Managing Director of Consumer Experience

There’s one sporting event that goes beyond traditional fan engagement and totally immerses its spectators into the fabric of their brand like none other… The Daytona 500. In this episode, Don interviews Sean Belgrade, Managing Director of Consumer Experience for NASCAR, who shares his event presentation philosophy and takes listeners behind-the-scenes of the Daytona 500, uncovering logistical details that have elevated the fan experience to mirror the prestige of the race itself. During their conversation they cover preparation, immersive experiences, sponsor activation, driver introductions, and much more!