Manchester City Football Club

Manchester City Football Club (MCFC) is an English football club based in Manchester, that competes in the Premier League, the top league of English football.

OUR ROLE

Manchester City Football Club retained Costante Group to provide event presentation audit and consultation. The scope of work consisted of two phases. In the audit phase, we conducted a complete event presentation audit and made recommendations for infrastructure and capital improvements. In the activation phase, Costante Group executed training and implementation designed to enhance the matchday experience for all stakeholders. Costante Group developed a customized event presentation plan that optimized MCFC’s resources and accomplished their goals and objectives.

EXECUTION

Audit

• Site visit #1 – Met with designated management and event presentation staff to evaluate and analyze processes and procedures for their home matches at Etihad Stadium.
• Event presentation audit – Costante Group conducted a complete audit of MCFC’s current event presentation.
• Infrastructure and design audit – Costante Group analyzed and developed recommendations relating to stadium infrastructure design that directly impacted experience and revenue, for both Etihad Stadium and the new training ground.
• Action Plan – Costante Group developed a detailed action plan.

Activation

• Client Approval – MCFC provided Costante Group with approved action plan elements.
• Implementation – Costante Group provided consulting and leadership engaging all stakeholders, soliciting and disseminating key information, managed expectations and delivered target results.
• RFP – Costante Group oversaw the RFP process, provided project management support and guidance in relation to vendor selection.
• Site Visit #2 – Duration One Week – Pre-planning phase.
• Site Visit #3 – Duration Two Weeks – Implementation (August 2013) – Costante Group provided on-site assistance with the implementation and testing of new stadium infrastructure in relation to the event presentation leading up to the first home match.

IMPACT

• Stage and programming enhancements for City Square
• Conceptualized and designed Blue Carpet Experience for player arrival
• Developed blue-print for the 15-minute ramp up to kick-off
• Created new matchday protocol for implementation of presentation elements
• All experiences are still being used today!