MILWAUKEE BREWERS
Client Summary
The Milwaukee Brewers are a professional baseball team based in Milwaukee, Wisconsin. The Brewers compete in Major League Baseball as a member club of the National League Central division.
OUR ROLE
Costante Group was retained by the Milwaukee Brewers to provide hands-on leadership in the areas of event presentation and production logistics. The client also requested the development of an internal process to ensure that all resources were maximized and deployed properly to create a cohesive presentation delivering an “authentic” experience and added value to all stakeholders (fans, partners, participants, organization).
EXECUTION
Costante Group conducted a complete and through audit of fundamental core principles of event presentation to establish the current standard of execution. Costante Group provided direction to ensure proper managing and executing of marketing, sponsorship and entertainment efforts into a cohesive event presentation during the Brewer’s gamedays. Elements evaluated involved the following:
- Timing, Transition and Execution
- Communication
- Directing/Producing
- Event Atmosphere
- Team Introductions
- Entertainment Resources
- Event Presentation Inventory
- Promotions
- Staffing
- Music
- Digital Production
- Partnership Integration
- Branding
- Budget Development
Upon completion of our audit, Costante Group developed an action plan that provided steps for implementation to achieve the Milwaukee Brewers’ event presentation goals and objectives. Costante Group was retained for an additional four weeks to assist with the facilitation of the plan.
IMPACT
- New event presentation philosophy was adopted by upper management
- Relocation of PA announcer from press room to control room (next to game director)
- Hiring of event presentation manager
- Addition of in-game host
- Improved fan engagement team
- Enhancement of timing, transition and execution of all promotional elements
Applause
“Recognizing the ever-increasing importance of the in-game entertainment experience in our industry, we turned to the Costante Group for a comprehensive audit and evaluation. We were impressed with the Costante Group’s experience, thoroughness, and vision for how best to entertain and engage the fan – and would not hesitate to recommend the Costante Group to its next prospective client.”
Teddy Werner
Senior Vice President – Marketing and Fan Experience
Milwaukee Brewers Baseball Club
The Milwaukee Brewers are a professional baseball team based in Milwaukee, Wisconsin. The Brewers compete in Major League Baseball as a member club of the National League Central division.
OUR ROLE
Costante Group was retained by the Milwaukee Brewers to provide hands-on leadership in the areas of event presentation and production logistics. The client also requested the development of an internal process to ensure that all resources were maximized and deployed properly to create a cohesive presentation delivering an “authentic” experience and added value to all stakeholders (fans, partners, participants, organization).
EXECUTION
Costante Group conducted a complete and through audit of fundamental core principles of event presentation to establish the current standard of execution. Costante Group provided direction to ensure proper managing and executing of marketing, sponsorship and entertainment efforts into a cohesive event presentation during the Brewer’s gamedays. Elements evaluated involved the following:
- Timing, Transition and Execution
- Communication
- Directing/Producing
- Event Atmosphere
- Team Introductions
- Entertainment Resources
- Event Presentation Inventory
- Promotions
- Staffing
- Music
- Digital Production
- Partnership Integration
- Branding
- Budget Development
Upon completion of our audit, Costante Group developed an action plan that provided steps for implementation to achieve the Milwaukee Brewers’ event presentation goals and objectives. Costante Group was retained for an additional four weeks to assist with the facilitation of the plan.
